An excellent resource for web developers and others on how to build web sites that people will be able to find..
Unlike many of the books on search engine optimisation (SEO), this book is not written for the marketing people it is written for the people who develop the web site. The processes presented in this book can be implemented as a web site is developed to make the final site much easier to find. The suggestions cover all aspects of this including search engine optimisation techniques as well as encouraging past visitors to come back by providing them with a reason to do so.
I have not come across any other book that provides the level of information that this book does. Those items I have listed as cons are not all that relevant as none of them relates all that directly to the primary subject matter of the book.
The associated web site also contains a further five bonus chapters of information which never made it into the final book.