Google Advertising Tools
A must have book for anyone wanting to make money from their web site. Now improved to be even more useful and relevant than the first edition was.
My Rating: 
Pros
- Shows how to set up and use AdSense effectively to make money from advertising.
- Shows how to set up and use AdWords to advertise a web site where you are selling something.
- Not just limited to Google but also discusses the alternatives.
- In depth look at the tools that are available to monitor the effectiveness of your advertising.
- Explains how advertising works so that no prior knowledge is required.
- Updated to reflect the changes that the web advertising uindustry has seen since the first edition was published.
- Really technical sections removed that were not applicable to the main audience.
Cons
- Implies that server side includes are necessary to separate the content from the design whereas external stylesheets can handle most of the things discussed.
- Has removed the secion dealing with the API so that for those where that was relevant this book is no longer as useful.
Description
- Second Edition: November 2009
- 410 page paperback
- Published by O'Reilly Media
- ISBN: 987-0-596-15579-7
- Cashing in with AdSense, AdWords, and the Google APIs
- Author Harold Davis with David Iwanow
Review
This book provides an extensive resource on how to earn money from your web site through the use of advertising. The book is divided up into three parts now that the section on the API has been removed. The additional pages devoted to Google AdSense, Google AdWords, and advertising in general make this a far more useful book for the general reader.
The first part of the book deals with how to make money from your web site. This section of the book introduces you to the terminology associated with web site promotion and advertising on the web. It takes you step by step through how to promote your web site so that people will visit it as well as the different ways that advertising can be used to make money from the site.
The second and third, and fourth parts deal specifically with Google advertising and cover AdSense and AdWords respectively.
Of these sections the AdSense section will be of interest to most people as this covers how to earn money through allowing Google to place advertising on your site. It takes you through the steps involved in obtaining an AdSense account as well as covering how best to arrange your pages to maximize the number of visitors and how to determine the best ad placements to maximize your income.
The AdWords section covers how to purchase effective advertising to promote your web site so as to get more visitors to your site.
This book is an excellent resource for those wanting to earn money from the web. While the book deals mostly with the Google advertising tools there is also a reasonable coverage of the alternatives and a lot of the information presented is relevant regardless of whose advertising program(s) that you use.
More Information from the Publisher
