An essential book for anyone who sends out email newsletters or any other bulk business emails.
While the book title refers to HTML emails and the book does contain chapters on how to write HTML emails that will display correctly across all of the different email programs, this book covers a lot more than just that. Whether you actually intend to create HTML emails or just plain text ones this book contains a whole lot of useful information to help you in creating your emails.
The book covers a range of topics including planning email campaigns, how email design differs from web design, what is and isn't supported in HTML emails, and how to make sure that you have the recipient's permission to send them your email (along with how to make sure that they remember that they gave permission).
Just about everything you need to know about what does and doesn't work is included in this book along with statistics that have been gathered over many years with respect to email campaigns that enable the author to provide meaningful percentages on many aspects that you would otherwise just have to guess.
While there were a few things that the book suggests where I initially thought that the information was incomplete due to the limitations of the approach not being mentioned straight away, those limitations were all mentioned within a page or two so as long as you actually read each section right through, you will get information both on what you can achieve through using selected options and what the limitations of those options are.
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